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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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Notice, I did not say a case of the blind leading the blind.... |
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In HBR Ryan Gottfredson and Chris Reina wrote, and I quote Organizations worldwide.... |
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At the outset, let me say that I am a marketing person, and I believe in marketing...... |
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I wrote some time ago that we have to go to JIT (Just in Time), and towards local...... |
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To create more value for yourself, you need to create knowledge that enlightens you... |
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I have great pleasure in sharing Phil Kotler's article on the American dream....... |
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I was in a conversation with Vivek Talwar who had been head of Business Excellence and Chief...... |
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Dear Friends, This is to share with you what Professor Philip Kotler has said about marketing and...... |
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I wrote in my article on the new normal that Phil Kotler suggested that marketing focus on the more............. |
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Fear is palpable, it is almost noticeable, and it is contagious.............. |
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Today costs are going up, prices down, so you have to cut costs while giving satisfaction. Do things that the customers want.............. |
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For years we have been discussing Value destruction. A prime example of this is given in Francesca Mari’s brilliant article on the cover of New York Times magazine called............. |
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All of us are suffering from the impact and potential future impact of COVID-19 Corona Virus or COVID-19. Such disruptive events happen often............. |
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The Business Roundtable and Davos both have stated the purpose of a company is to create value, not just shareholder wealth............. |
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I take great pleasure in enclosing an article by my friend Cyrus Bagwadia, former MD of Essel Propack..... |
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My friend, Dr. Eddie Pinto, who is one of the best medical doctors I know, knowledgeable, up-to-date, caring and concerned about patients wrote...... |
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For the last few years Customer Value Foundation and Creating Value Alliance have been spearheading a campaign that the role of a company and an executive is to create value for customers,...... |
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What is the future of technology? Will it create value or destroy value for society? ........... |
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I have written about Value destruction and how it can be turned into a Value creating opportunity. Value destruction assumes ........... |
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‘Every act of creation is at first an act of destruction.’ Pablo Picasso. Many companies analyse value destruction after the fact. Very few try to assess value destruction potential of ........... |
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Gautam Mahajan is interviewed by The International Society of Service Innovation Professionals. Eighth in the ISSIP series of interviews with Tech Leaders: a conversation with Gautam.......... |
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Think of future.
In my last few column articles, we discussed how to measure customer value and have examined the sorter side of Customer Value Management. Tool of Total Customer Value Management include building a Customer Strategy and ............................
If you create the value that the Customer is looking for, and if he perceives that you are creating value, what does he do? Does he choose your product first (show a preference for it) or be prepared to give you a higher price? How does it impact pricing and commoditisation?
Curt Fowler wrote in the Moultrie Observer on Driving Growth through Customer Excellence. He quoted HBR in Zero Defections stating that a 5% increase in Customer retention can increase profits up to 75%
Developing the sense of value is a two way street. One is your sense of what value is. The next is whether this value is being created for you, or are you creating value for others.
Many of you are good at being Customer focused, and are Customer Experts. How can you become an outstanding Customer expert? You just need to follow a few steps........
My friend Ravishankar wrote to me:Thought you'd find this interesting from the WSJ (Hoteliers Start to Mimic Airlines—Uh-Oh). Sad that the airlines model of nickel-and-diming the customer is now adopted by major hotel chains.........
Mahajan is a champion in advocating the customer as the fulcrum of business. Through his no nonsense approach, he reasons that creating value to........
Many of you are customer experts, or close to being one. It is a matter of using what you have learnt, and what you keep on learning........
For a business, there are many tasks that are relevant and many that are necessary from their point of view. There are tasks that a business performs or could perform that...........
I continuously hear about smart systems, smart cities, smart this and smart that, and the Internet of Things. They all need smart people, I am told. Now I hear smart cities need smart people and smart citizens...........
Here is an excellent review on Gautam Mahajan's book on Value Creation written by Nitin Motwani,Co- founder and CTO of Bookmyforex.com..........
Purchasing professionals are focused on adding value to their companies, and so are sales and marketing professionals selling to them. All this will change with the Virtual Company..........
Purchasing professionals are focused on adding value to their companies, and so are sales and marketing professionals selling to them. Both of these professionals, however, focus on price or cost as the major source of value creation for their companies.........
Amazon has an amazing name for great service and being customeric. So much so that Shep Hyken lauden them........
C2C is normally Customer to Customer or Consumer to Consumer, or Citizen to Citizen.....
Dictionary meaning of Loyalty: unswerving in allegiance
I keep reading loyalty is wonderful and how Customers are loyal or can be made to be loyal. And therefore there should be loyalty programs and efforts to get Customers to become loyal.....
I came across a cartoon at Economic Times, which showed two executives speaking and one saying: It’s no more about employee loyalty…
Outsource the Customer. How stupid. Yes, all of us know we outsource many parts.......
This short questionnaire (4 questions) on your opinion of who come first and second in a company.......
Every Customer consultant says EMPOWER Thy Employee! This is the path to Customer success.......
The article is on Indian's Forgotten Feminist Epic, written by Karan Mahajan in the New Yorker.......
The Journal will debut in May 2015, and will be published by Sage Publications........
A few days ago I wrote about anonymous customers (anonymous because companies do not know.......
I often look at the business world and wonder. What are they all about? They spend oodles.......
Most managers are obsessed with efficiency, and cutting costs. They have a burning desire to avoid.......
I have been writing about Value Creation. I was asked to define the Chief Value Creation Officer....
My last article was on Zero Complaints. If you work on zero complaints, you will differentiate yourself in the marketplace.
But you need to go beyond, and to differentiate your offerings, and be better than your completion on them. You need to be superior to them. And that is why you have to forget about best practices and move to next practices crafted by you that distinguish you in the eyes of the Customer. And to do this you must know what creates Customer Value (and what attributes of your offering are critical to him). This becomes your Value Proposition..............
“In a recent Aberdeen report 60% of companies reported that they weren’t able to increase customer satisfaction in 2012.........
Even in today’s uncertain economy, some companies are winning big and they are winning big because of three strategies:
- They manage for value
- They keep developing human capital
- They get radically Customer-centric.
Here I can take many real examples............................
Purchasing managers have to look at customer value and full-life value in making purchasing decisions. Stephen Bauld in procurement perspectives, enunciates it.............
I have always been an advocate of a Chief Customer Officer, even thought the C-suite is overcrowded. And many companies are adding one to help companies become .................
I gave a speech and workshop to the Etisalat Group companies in Dubai, and...........
Here’s another contrarian article. It is about: Encouraging your people to take the long view Toby Gibbs,..........
For a long time, I have been advocating that the starting point of a good business strategy is a customer strategy. The .....
Here is an article:‘Maximizing shareholder value’ is ill-conceived concept’.............
The Number 1 Source To Collect Valuable Information About Your Business Is From Your Employees.......
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